IKEA’s foray into India was not just a strategic business move but a blend of cultural appreciation and economic foresight. Attracted by the dynamic consumer base, IKEA saw the potential in India's growing middle class. Embracing local tastes while leveraging global expertise, IKEA has redefined how furniture is perceived in this diverse market. The Swedish giant navigates complex logistics and government policies deftly, standing as a testament to India’s allure in the global marketplace.
